Category
Media
Publish Date
Tuesday 21-05-2024
Country
Egypt
Gender
any
Years Of Experience
Salary
Negotiable
“Senior Media Planner” is required for a reputable Digital Marketing Company located in New Cairo.
Responsibilities:
- Develop digital media strategy for top tier clients and pitches.
- Collect and analyze market data
- Identify target audiences and understand their behavior and habits.
- Optimize ad campaigns according to geographic exposure, frequency, time spans, and more.
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns.
- Manage the day-to-day implementation, and optimization of campaign activities.
- Analyze research data and media/marketing information, shares information with clients.
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
Requirements:
- Bachelor’s degree in Marketing or related field.
- Proven experience as a Senior Media Planner.
- Experience in Digital Media is preferred.
- Familiarity with campaign evaluation metrics and media buying.
- Need to know the platform functioning and key metrics.
- Very good in English is a must.
