Top Business Group for Human Resources

Senior Strategist

Category Marketing
Publish Date Wednesday 28-02-2024
Country Egypt
Gender any
Years Of Experience 3 - 5 Years
Salary Negotiable

“Senior Strategist” is required for an International Digital Marketing company located in New Cairo.


Responsibilities:
  • Lead the development and execution of comprehensive brand and marketing communication strategies for clients, emphasizing creativity and storytelling.
  • Develop and craft persuasive pitches and proposals to secure new business.
  • Opportunities, showcasing the agency's creative prowess and strategic thinking.
  • Conduct in-depth market research, competitive analysis, and audience.
  • Segmentation to inform branding and marketing strategies.
  • Utilize data-driven insights and consumer behavior analysis to guide creative decisions and refine strategies for optimal engagement.
  • Develop and deliver strategic presentations to clients and internal stakeholders, effectively conveying the rationale behind branding and marketing strategies.
  • Collaborate closely with art directors, copywriters, and designers to ensure brand consistency and alignment with creative concepts.
  • Oversee the development of brand guidelines, messaging frameworks, and creative briefs to ensure a unified and compelling brand identity.

Requirements:
  • Bachelor’s degree in marketing, or related field (master’s preferred).
  • 4-6 Years of Experience in a Similar field.
  • Extensive experience in brand strategy development, marketing.
  • Communications, and creative direction.
  • Proven track record of crafting impactful brand identities and marketing.
  • Communication strategies.
  • Keen awareness of industry trends, emerging technologies, and creative.
  • Innovations in branding and marcom.