Category
Marketing
Publish Date
Tuesday 14-01-2020
Country
Egypt
Gender
any
Years Of Experience
6 - 9 Years
Salary
Negotiable
A multinational company located in Malaysia is hiring a Marketing Manager
Job Description :
- Work as an embedded marketing resource for the assigned category to develop and execute marketing strategies and plans, based on marketplace and constituent needs for the Category.
- Develop category, region and country specific strategies and plans working in close coordination with the Category and on-ground teams to achieve market share objectives ( designated markets ) and facilitate business unit growth.
- Identify and ascertain relevant product positioning in each market to drive consumer preference and demand.
- Continuously review and monitor channel dynamics as well as distribution gaps and sensitise the ground teams to get these gaps plugged.
- Structure and conduct research for new and existing products and use knowledge about consumers, competition and customers to assess and create business solutions and provide ideas that support brand objectives.
- Develop Marketing Communication plans including all Creative units for all assigned markets.
- Locate and develop suitable communication partners in all important markets so as to implement the marketing communication plans within agreed time and budget framework.
- Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Category dominance and preference within the marketplace.
- Coordinate and collaborate with other key functional areas for on-time smooth execution of planned marketing activities
- Manage internal & external stakeholders as well as external agencies to accomplish agreed plans on schedule and within budget.
- Develop short and long-term budgets for the marketing/communications/public relations program and its activities,
Qualifications :
- 6 – 8 years experience in FMCG industry with hands on experiences, out of which:4 – 6 years managing with multiple brands on the Field
- At least 2 - 4 years as an Area Sales Manager managing a team of 3 – 5 sales representatives.
- Candidates with work exposure in Africa and / or experience in handling African markets will be preferred.
- Willingness to travel extensively across different markets
- Marketing and communication expertise
- Excellent Communication skill – verbal & written
- Business planning and budgeting
- Work under pressure and tight timelines
- Customer Orientation
- Team player
- Work under minimal supervision and guidance.
- Self-driven
- Ability to adapt and operate across different cultures and market conditions.
- Experience of brand management is a must with sales experience from FMCG industry and willing to travel
- Good command of spoken and written English is necessary. Knowledge of French can be an advantage.
- General good communication skill is necessary as also interpersonal skill.
- Willing to operate in fast changing, multi-cultural business environment.
